Use technology to empower warmth and use cycling to explore boundaries.On August 1, BOLYGA, the pioneer brand of AI smart trendy electric assisted bicycles, and HZXA, a clothing brand focusing on luxury texture and innovative practical performance, jointly created the country's first "cycling ecological experience store" in Pinghu·China Garment City, Jiaxing, Zhejiang Province. Executives from both sides and supply chain partners have jointly opened a new chapter to witness this milestone moment of cross-border integration.
AsThe leader of "Cycling Ecological Space", Bailijia takes EM-BIKE technology as its core to deeply integrate smart travel, trendy clothing and community culture to reshape the urban cycling lifestyle. Bailiga × Heizun joint store is not only a product display, but also carries the future imagination of exploring people, cars, clothing and outdoor surroundings. Industry experts pointed out that this innovative model of "scenario retail + technology empowerment" will provide a replicable business model for the transformation and upgrading of the traditional clothing industry.
Hei Zun Vs. Bailiga Jointly created" Cycling Ecological Experience Store "
The relevant person in charge of Bailiga said that based on both parties 'common pursuit of functional clothing and outdoor leisure sports trends, Hei Zun and Bailiga reached an agreement.The IP Alliance focuses on the functions, protection, warmth and other needs in cycling scenarios to "protect" the majority of outdoor cycling users. On the opening day of the order fair, Bailijia Electric Bicycle, functional clothing jointly produced by both parties and ride-related products were all unveiled in the store. The sense of technology, scene, fashion and coolness was full, subverting the previous business model of the traditional clothing industry., attracting many orderers, buyers, dealers, etc. to visit the store.
Cross-border co-branding: Two-way empowerment of functionality and scenario
Cross-border joint names, why them?
Opportunities for cooperation come from the relevance of the scenarios where the products of both parties are located and the compatibility of brand tonality.
Hei Zun has always focused on high-quality down jackets. He is known for its top fabrics, technological innovation, and fashion design. He enjoys a high reputation in the industry and has a market share second only to Bosideng and Gaofan. He is a fashion choice for mid-to-high-end people. At present, in addition to down jackets, Heizun also expands and innovates four-season clothing, with outdoor leisure functional style as the main line of the brand, covering outdoor leisure clothing.City walk, camping, running, cycling and many other scenes.
As a field of electric bicycles"Black Horse", Bailijia focuses on intelligent electric riding tools and creates the EM-bike product category with innovative design, ultimate craftsmanship pursuit, and AI intelligent system as its core competitiveness. Currently, it has launched the Awakening series, the Force series, and the Whitening Light series. Five models provide fashionable outdoor sports enthusiasts with different riding fun.
The joint opening of the store by both parties is destined to be a two-way empowerment of functionality and scenario.
Hei Zun× At the entrance of the Bailijia joint store, many people attract check-in, test riding, and placing orders
Hei Zun, with more than ten years of cutting-edge thermal insulation technology and luxury craftsmanship, has built a solid core functional foundation for the joint products.--Through light warmth solutions that break through technical barriers in the industry, we can solve the core needs of "keeping warm without bloating, wind and cold" during cycling, and at the same time give clothing the foundation for stylized expression with luxurious texture.
Bailiga provides precise direction for the implementation of technology by deeply cultivating its scene-based functional insights and trend genes in the field of outdoor cycling.--Based on the protection details in riding scenes, such as joint mobility convenience, windproof fabric adaptation, and a deep understanding of users 'trend preferences, Hei Zun's thermal insulation technology is transformed into a design that is more suitable for riding movements and meets outdoor protection needs. At the same time, it injects the youthful style attributes of "cool riding", allowing the joint product to not only have professional warmth retention performance, but also accurately adapt to the functional needs and trend demands of riding scenes. It truly breaks the limitations of traditional outdoor down jackets in terms of scene adaptability and style.
Ecological win-win: two-way pursuit of category innovation and brand upgrading
Why do two different categories of brands come together?
This stems from the high degree of compatibility and consistent pursuit of resonance between Bailiga and Hei Zun's concepts and values. first, theThe pursuit of "exploration": Down jackets help cope with complex climates, AI smart electric bicycles expand travel boundaries and jointly serve the "exploratory lifestyle"; the second is the pursuit of "quality": whether it is clothing or smart motorcycles, from fabrics, craftsmanship and smart technology are all built to high-end standards to meet users 'needs for "exquisite experience"; the third is the desire for "innovation": breaking down industry barriers and redefining "outdoor travel" scenarios with cross-border thinking.
In this regard, both sides have their own"Confidence". A top R & D center and a high-quality design team keep up with fashion trends, integrate the latest design concepts and popular elements into products, provide users with personalized, fashionable and comfortable products, and unremittingly meet users 'diversified outdoor travel needs.
Bailijia and Hei Zun jointly cooperated to achieve cross-border ecological win-win results
Cross-border opening stores is not only product cooperation for both parties, but also a two-way journey of category innovation and brand upgrading.
For Hei Zun, breaking through the traditional down jacket scene and entering the high-growth professional and trendy cycling apparel field can attract young and new customers who pursue performance and trend, making his brand image more pioneering and technological. For Belize, it can greatly enhance the professionalism, quality and luxury attributes of its clothing line, meet users 'needs for high-end cycling equipment, and strengthen"Trend lifestyle brand", not just the positioning of an electric bicycle brand. Joint cooperation between the two parties will undoubtedly create more competitive products and brand images and achieve win-win results in cross-border ecosystems.
"Through cross-border innovation, we hope to integrate outdoor ride-related demand scenarios to form a closed-loop cycling retail ecosystem based on 'AI smart trendy motorcycle + ride-related supplies'; build an ecological brand user experience, cultivate user stickiness, and ultimately form a high, An effective combination of medium and low-frequency cycling consumer goods business formats to create the best store efficiency." The relevant person in charge of Belize said.
Bailiga and Hei Zun Joint in-store shopping site
At the same time, the greater significance and value of the cooperation between the two parties is that for users, the brand joint branding can provide the ultimate riding solution that is scarce on the market and truly integrates top-notch thermal insulation technology, professional riding protection, luxurious texture and trendy design.The demand for "everything"; for the industry, redefine the standards of "outdoor luxury" and "cycling equipment" and set a new benchmark for the perfect integration of functionality and high-end.
